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Why We Don’t Just Buy Any Tea

Why We Don’t Just Buy Any Tea

Of all teas, herbal and fruit infusions enjoy the greatest popularity in Germany. The transition to sustainably grown raw materials is particularly complex in this area – not least due to the large diversity of ingredients. For the 800 tea recipes currently in production, the OTG purchases over 200 different plant components, totaling 400 ingredients from more than 90 countries. It is a challenge to find sustainable sources for all of them – but we have taken it on.

We are also facing challenges in the case of black and green teas. As Germany is accounting for only one percent of global black and green tea imports, our influence on production conditions in source countries is unfortunately very small. Nonetheless, we are working to tackle this challenge and are collaborating with strong partners to achieve our goals. As such, we are the first major German tea company to have entered a partnership with the Ethical Tea Partnership (ETP).